We believe sharing knowledge and learning from each other empowers us all to make the right decisions. After all keto is a lifestyle choice and we are in this together.
Living a Keto Lifestyle Means Giving Up the Foods You Love – Until Now.
We’ve solved the #1 challenge of the keto diet – cravings – by removing the carbs (and the guilt) from the foods you love most.
HOW IT ALL STARTED
I started this company because my life depended on it.
Hey, I’m Tara, founder of ketomatters.com.
Over 30 years ago, my mom was diagnosed with cancer and passed away.
At the same time, I found out I’m a braca one gene carrier – which makes me more likely than anyone else to contract different forms of cancer.
So in my case, the quality of my diet is something my life depends on.
That’s why I devoted to one of the healthiest diets on the planet – the Keto Diet.
THE CHALLENGES
The BIG problem with keto.
If you’ve ever tried Keto then you’ve probably realized one thing:
Sticking to it can be really tough to do.
You have to give up foods and treats like cookies, brownies and bread. And who wants to do that for the rest of their life? That’s why Michael and I set out to solve this problem.
THE SEARCH
So our search began – and then failed.
I remember roaming the aisles of countless local grocery stores. We weren’t even looking for keto products – just low-carb ones.
But what we found disappointed us.
Most “healthy”, low-carb or keto snack alternatives had too much sugar, not enough fat or too much protein for keto.
Or they cut corners with low-quality artificial ingredients. There simply wasn’t a gold standard for keto products.
AND THEN, WE CREATED IT.
We’ve spent several months and thousands of hours researching the keto diet.
We’ve painstakingly perfected the recipes behind each and every one of our posts/articles.
The end result was our miracle moment:
Delicious, healthy and keto-friendly versions of the foods you thought you had to give up.
Ones you can eat everyday while knowing you’re doing wonders for your body.
Our #1 goal is to help inspire more ketogenic health transformations around the country – and around the globe.
Here’s how we’re doing that:
ACCESSIBILITY
We believe that keto should not be difficult or intimidating. It should be accessible and attainable to everyone who wishes to adopt it.
CHALLENGING
We believe it’s important to challenge societal norms on what’s “healthy” for you. We follow the science first and foremost – and if keto isn’t the best option in any situation we’ll happily say so.
SHARING
We believe sharing knowledge and learning from each other empowers us all to make the right decisions. After all, keto is a lifestyle choice and we are in this together.
POSITIVE
We believe that remaining positive and confident on your keto journey is the key ingredient to success. Listen to your body first, it knows best.
ACCOUNTABILITY
We believe in absolute accountability for our ingredients. And we promise that every single product we put out is keto-friendly with the right ingredients and macros.